Rebrand – Marketing Tool Kit

Thank you for supporting The Actors Fund as it officially becomes the Entertainment Community Fund!

  1. Download the Entertainment Community Fund Social Card 
     
  2. Suggested Social Media Copy (can include hashtags below)
    • Social Post #1
      #TheActorsFund is now the Entertainment Community Fund! For over 140 years, the Fund has supported @alifeinthearts for those who work in performing arts & entertainment. While the name has changed, their mission, vision & values are the same. Learn more: entertainmentcommunity.org
    • Social Post #2
      In show business, we take care of our own. To better reflect the diverse group of arts workers they serve, #TheActorsFund has changed its name to Entertainment Community Fund! Learn more about how they support @alifeinthearts at entertainmentcommunity.org
    • Social Post #3
      We’re pleased to share that #TheActorsFund is now the Entertainment Community Fund! While the name has changed, the mission remains the same. The Fund exists, as it always has, to support @alifeinthearts. Learn more at entertainmentcommunity.org
       
  3. Suggested Social Media Hashtags
    • #EntertainmentCommunity
    • #LifeInTheArts
    • #ArtsWorkers
    • #NewNameSameMission
       
  4. Links to Entertainment Community Fund Social Media Accounts: @alifeinthearts
  5. Download the Entertainment Community Fund E-newsletter Image
     
  6. Suggested Newsletter Copy

    • Sample Copy #1
      We’re pleased to share that as of May 2022, The Actors Fund is now the Entertainment Community Fund. For over 140 years, The Actors Fund has helped everyone who works in performing arts and entertainment across the country. The new name is designed to be more inclusive and representative of the diverse professions that they serve.

      The Entertainment Community Fund is a national human services organization with a history of helping all those who make the performing arts and entertainment possible—whether they work on stage, in front of the camera or behind the scenes—in theater, film, dance, music, TV, opera and radio. Through programs that focus on the unique health and wellness, career and life, and housing needs of our community, they support a life in the arts, provide a safety net in times of need, and help people maintain stability and find resiliency in a business that is anything but stable.

      While the name has changed, the mission remains constant. The Fund exists, as it always has, to be there for all those in our community.

      To learn more about the Entertainment Community Fund, please visit entertainmentcommunity.org and follow them on Instagram, Facebook, Twitter, LinkedIn, YouTube and TikTok at @alifeinthearts.

    • Sample Copy #2
      We’re pleased to share that The Actors Fund has changed its name to the Entertainment Community Fund! While the name has changed to be more inclusive and representative of the diverse professions they serve, their mission, vision and values remain the same. For over 140 years, The Actors Fund has helped everyone who works in performing arts and entertainment across the country. Through programs that focus on the unique health and wellness, career and life, and housing needs of our community, they support a life in the arts in a business that is anything but stable.

      To learn more about the Entertainment Community Fund, please visit entertainmentcommunity.org and follow them on Instagram, Facebook, Twitter, LinkedIn, YouTube and TikTok at @alifeinthearts.

  7. Download Entertainment Community Fund Logos
     
  8. Link to Press Release
     
  9. Rebrand Video
     
  10. Rebrand Story Video